Most companies have two stories.

A brand story: the pitch deck, website, and tagline, and a business story: the P&L, board deck, and roadmap. They’re written by different people in separate rooms. The result is a disconnect that customers, investors, and your own team can feel, even if they can’t put their finger on it. And chances are, if you’re reading this, you feel it too.

This happens because the people who understand your business don’t do creative work, and the people who do creative work don’t really understand your business. So your brand becomes a layer floating above the company, unmoored from the reality of the business.

Conspiracy exists to make sure you only have one story.

I spent five years as a growth-stage investor at Activant before starting Conspiracy. That means I can read your P&L and your pitch deck and find what’s actually different about your business or fund, and we can express it in one unified story across every surface.